Improving your website
Is Technical SEO
Easier for search engines to find, understand, and store your content.
speakers
Basics and Best Practices
Makes your website faster
easier to use on mobile devices.
What Is Technical SEO?
Technical SEO is the process of optimizing your website so that search engines can easily crawl, understand, and index your content. It ensures that your site is built on a strong technical foundation that supports visibility, rankings, and performance.
At Dreams Unlimited, technical SEO goes beyond search engines. It also focuses on user experience, such as improving website speed, mobile usability, and overall site stability. When done correctly, technical SEO helps your website rank higher, load faster, and perform better across devices.
In this section, we explain the importance, core concepts, and best practices of Technical SEO.
Why Is Technical SEO Important?
Technical SEO plays a critical role in your overall SEO success.
If search engines cannot properly access or understand your website, your pages will not appear in search results, regardless of how good your content is. This directly leads to:
Loss of organic traffic
Reduced visibility on Google
Missed leads and revenue opportunities
Website speed and mobile-friendliness are confirmed Google ranking factors. Slow-loading or poorly optimized sites lead to high bounce rates, which signal poor user experience. Over time, this negatively impacts rankings.
That’s why technical SEO is the backbone of organic SEO success.
Understanding Crawling and Indexing
Before a page can rank, search engines must crawl it and then index it.
Crawling
Search engines use automated bots to discover pages by following links across the web.
Indexing
Once a page is crawled, search engines analyze its content and store it in their index—a massive database of web pages. Only indexed pages can appear in search results.
At Dreams Unlimited SEO Services, we ensure your important pages are crawlable, indexable, and optimized for search visibility.
A simple way to check indexing is by using a site search (site:yourdomain.com) on Google to see how many pages are indexed.
Create an SEO-Friendly Site Architecture
Site architecture refers to how your pages are structured and linked together.
A well-organized website:
Helps search engines discover content faster
Improves user navigation
Distributes SEO value across pages
Best practice is to ensure important pages are reachable within a few clicks from the homepage. At DU, we design site structures that support both technical SEO and conversions.
Use the Noindex Tag Carefully
The noindex tag tells search engines not to index a specific page.
It should only be used when you intentionally want to exclude pages such as:
Thank-you pages
Temporary PPC landing pages
Internal admin or duplicate pages
All important service pages, blogs, and SEO landing pages should remain indexable to support organic growth.
Implement Canonical Tags Correctly
When similar or duplicate content exists, search engines may struggle to decide which page to rank.
Canonical tags solve this by telling Google which version of a page is the preferred or original one. This helps avoid ranking dilution and duplicate content issues.
At Dreams Unlimited, we ensure canonical tags are correctly implemented to consolidate SEO value and protect rankings.
Additional Technical SEO Best Practices
To fully optimize a website for technical SEO, the following best practices are essential.
1. Use HTTPS (Secure Website)
HTTPS secures data exchanged between users and your website and has been a Google ranking signal since 2014.
A secure website:
Builds trust
Protects user data
Improves search rankings
Every DU-built or optimized website is HTTPS-enabled.
2. Fix Duplicate Content Issues
Duplicate content occurs when similar content appears across multiple URLs.
While Google does not penalize duplicate content directly, it can cause:
Wrong pages ranking
Backlink value dilution
Wasted crawl budget
We audit websites to identify duplicates and resolve them using canonical tags, redirects, and content consolidation.
3. Maintain a Single Website Version
Your site should only be accessible through one preferred version, either:
Multiple versions create duplicate content and weaken backlink strength. We ensure proper redirects are in place to maintain consistency.
4. Improve Page Speed
Page speed is a ranking factor on both desktop and mobile.
We improve website speed by:
Optimizing images
Reducing unnecessary code
Using caching and CDN solutions
Improving Core Web Vitals
Faster websites lead to better rankings, lower bounce rates, and higher conversions.
5. Ensure Mobile-Friendliness
Google uses mobile-first indexing, meaning it evaluates your mobile site first.
A mobile-friendly website includes:
Responsive design
Readable fonts
Proper spacing for buttons
Optimized loading speed
All DU websites are built and optimized with mobile users in mind.
6. Use Breadcrumb Navigation
Breadcrumbs help users understand their location on your website and navigate easily between pages.
They:
Improve user experience
Strengthen internal linking
Distribute SEO value across pages
Breadcrumbs are especially important for large websites and eCommerce stores.
Technical SEO at Dreams Unlimited
At Dreams Unlimited, technical SEO is not a one-time fix—it’s an ongoing optimization process.
We focus on:
Crawlability and indexing
Speed and performance
Mobile optimization
Secure and scalable site structure
Our technical SEO strategies ensure your website is search-engine friendly, user-friendly, and future-ready, supporting long-term organic growth.